What is positioning marketing? Wikipedia states that positioning marketing is the process by which marketers try to create and image or identity in the minds of their target market for its product, brand, or organization. It is the ‘relative competitive comparison’ their product occupies in a given market as perceived by the target market.

Here, we shall cover image branding as part of positioning marketing which is critical to your success especially if you are in network marketing today.

We know that positioning is the perception that your customers, leads and prospects have in their minds. It can be of you, your company, your products or your services, depending on what you are branding. It is the image that they hold in their minds of you as compared to the image they have of your competitors.

Positioning marketing is a process that focuses on conveying value to those in your target market. I would like to touch on positioning yourself in the market place, that is, creating a brand image of yourself so that you stand out from the crowd.

Why would anyone want to buy from you? What value do you have to offer to your leads, prospects and customers? How are you enhancing their lives? How can you help others? What value are you creating for them? What is in it for them? How are you different from others?

Especially so today, network marketing is a people business. The more you know the people, the more you understand them and what makes them tick, the more you build the relationship with them, the more likely they will end up being your customers.

If you are looking at making it big in your network marketing business, you have to be able to convey leadership qualities and have a high level of personal value.

You need to brand yourself as a leader. Build your personal brand. Do not position yourself as a sales person. Instead, position yourself as an expert to your target market. As someone who is able to provide solutions to those who are actively looking for what you have. By doing so, you will be applying the principles of magnetic sponsoring, also known as attraction marketing.

By going through certain processes, you will be able to positively influence the perceptions of your target market. You need to remember that you have to turn on the physiological triggers that will magnetize you.

Basically, people do not join a business. They join the business because of you. They believe in you and trust you. You are the magnet. They are drawn to you by your confidence, your energy and the value you provide.

Be ready to give, give and give. There is no short cut to this. Provide value and be a resource. Become the centre of influence. Build your personal brand. Create an image for yourself where you are the leader, the professional, the expert in your field, the ‘guru’. In essence, become someone of value.

When you follow the steps outlined above for positioning marketing and branding your image, you will be able to attract a continuous stream of free leads for your network marketing business opportunity today.

Are you aiming to reach the ranks of the financial freedom society? Which of the making money systems out in the market today should you follow? Network marketing today offers a great residual income business opportunity. Combine it with various online prospecting techniques and you have got it made.

When we talk of financial freedom, we usually understand it to be made up of two main components:- time freedom and financial freedom. Most people hope to move up the society one day to reach the ranks of the financially free.

A sad fact is that not everyone can achieve financial freedom. Many will want it, but few will achieve it. Hundreds of thousands have the desire to attain financial freedom but only a handful are committed and focused enough to make it happen.

Are you one of those aiming to attain financial freedom? Are you someone who will make things happen no matter how tough the going gets? Remember that if you want something bad enough, you have to be prepared to work hard for it, if necessary even fighting for it.

There are tons of money making systems out there. Which are you going to join and which will bring you a step closer to your goal of financial freedom? Thousands are joining network marketing today. Network marketing is one way which will be able to help you join the society of the rich if done correctly. Compared to traditional businesses, you only require low capital and low overheads to start off the business. Leveraged the correct way, you have the opportunity to earn big profits. As Jim Rohn puts it, ‘profits are better than wages because profits make you a fortune.’

A good time to get into network marketing is now. In today’s world, network marketing is a recession proof business. Everyone wants more money. Especially today when retrenchments are common, network marketing allows you an opportunity to start your own business with all the systems already in place. If you work smart at it, apply the new school methods of online prospecting techniques, you have a greater chance of attaining your goal of financial freedom.

Network marketing also allows you the opportunity to leave a legacy for your loved ones. You are able to will it to your next of kin so that even when you are no longer around, the proceeds from the business, that is the residual income, will go direct to them. What better way is there to ensure continuous income for your loved ones?

Remember this. Aiming for the financial freedom society is not easy. There will be a lot of challenges as you journey towards your goal once you have decided which of the making money systems to follow. If you decide to jump on the bandwagon of network marketing today, this will allow you to promote a residual income business opportunity to thousands of others especially if you apply online prospecting techniques.