As most of us are aware, the MLM industry and MLM businesses is a very competitive industry. As a number of people have been in the network marketing industry before and were not able to make money for whatever reason, the MLM industry is associated with quite a bit of negativity and many people believe in network marketing scam. As such, new MLM distributors usually find it tough to get their businesses off the ground especially if they follow the traditional prospecting techniques.

Does this mean that new MLM distributors are not able to find new prospects and are thus doomed to fail from the very beginning?

No, this definitely does not hold true. Many network marketing companies are international and have no boundaries. The world is your oyster. With MLM businesses, you can be in one continent and have downline distributors in another continent and you would still be paid.

This is the beauty of network marketing. It is an international business and its reach is global. With that being said, are there still people who like MLM and where can you find them?

Essentially these would be people who are open to MLM business opportunities. They would be your target market and comprise individuals who:

* Have been in other network marketing organizations before and the companies they were with could have closed the doors due to a variety of reasons

* Are currently in another network marketing organization and are just on the lookout for a better company or better compensation plan or better uplines who can show the way and lead them to success

* Have heard that network marketing pays well and are keen to join a great company so that they too can make the money

* Did not succeed in network marketing before for whatever reason and do not mind if another opportunity lands on their doorstep

With the traditional techniques of prospecting, the odds of you meeting someone who falls in your target market is like finding a needle in a haystack. However with the current internet age, it is possible to target these people using online prospecting techniques.

In fact, once you brand yourself on the internet as an expert and authority in your field, you will find that people will be eager to listen to what you have to say. It is as if the bees (your target market) are being attracted to the honey (you, the expert). When you provide value and share your knowledge and whatever you have unreservedly, your target market will be your loyal followers and may soon end up as your customers.

By offering and providing value, you may, for instance, do a review of various network marketing companies and/or benefits. However, it is of great importance to remember that you should NEVER try to bring people into your company by putting down another company. This strategy does not work. It will backfire one day and when it does, you will lose everything that you have so tirelessly worked for.

Continuously build the relationship with your target market. The better the rapport between you and your target market, the more likely that they will begin to consider whatever opportunity you present them with, be it now or in the future.

MLM businesses are not that difficult to run especially if you have the proper prospecting techniques and do not shove your business in the face of everyone you meet. Treat your MLM businesses with respect and treat your prospects the way you want to be treated. This will help greatly in you finding your downline MLM distributors as well as avoid getting labeled as a ‘network marketing scam’.